Morris Day & The Time
"What time is it?" is the rallying cry from funk and R&B group Morris Day & The Time. Established by Prince in 1981, The Time honed an outrageous, theatrical stage act in Minneapolis and released the groundbreaking funk albums The Time (1981), What Time Is It? (1982), Ice Cream Castle (1984), and Pandemonium (1990). Their records spawned a string of hit dance singles in the 80's-including "Get it Up," "Cool," "Jungle Love," "777-9311," and the song that created a dance of the same name, "The Bird." Led by flamboyant frontman Morris Day, The Time's infectious, multi-layered concerts are a unique musical experience that includes comical skits, Zoot-suits, and dance routines. The Time's music, along with Morris Day's antics with colleague Jerome Benton, were featured in the classic cult film Purple Rain. Their latest album It's About Time was released in 2004-a year which also saw the band open for Prince on select dates of his "Musicology" tour.