Deeb is an Egyptian hip-hop artist, poet, and reporter who first appeared on the scene in 2005 with the Egyptian hip-hop group Asfalt. Born in Cairo in 1984, Deeb left Asfalt in 2007 to found Wighit Nazar (which translates as “point of view”) with Mohamed Yasser. Their brand of Arab hip-hop took audiences by surprise with its positive yet sarcastic wordplay. Deeb has focused on his solo career since 2010. Cairofornia, his first solo album, is written in colloquial Arabic and addresses social, personal, and cultural concerns of everyday life in Egypt.