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The only feature film directed by legendary TV producer Norman Lear (All in the Family, The Jeffersons) is a bitingly hilarious satire of both Big Tobacco and small town America in which the 4,006 residents of Eagle Rock, Iowa collectively go to pieces when they attempt to quit smoking for a month in exchange for $25 million—all part of a cynical PR stunt cooked up by a cigarette company.
“Nicotine addicted residents of a Midwestern town try to give up smoking for a cash prize. This forgotten comic gem was TV titan Norman Lear’s only directorial effort. Shot in 1969, it went unreleased for two years, when it proved to be a surprise hit. One of the darkest, most despairing social satires of the Nixon era, with a fabulous cast of TV comedy favorites.” —Joe Dante